Direct Mail & Consumer Mailing Lists

Yesterday we talked about Direct Mail and Occupant Mailing Lists but today we will discuss consumer lists. I look forward to hearing back from you with your feedback so I can share with the rest of our readers.

Below is a list of the three types of mailing lists that can be provided by commercial list vendors such as ourselves. Knowing more about these list types will help you begin to narrow down the demographics for your final mailing.

> Occupant
> Consumer
> Business


CONSUMER: This list includes addresses based on one or more specified demographics. A demographic is a marketing term used to describe a group you may or may not be your target market. These groups may be separated by age, income, gender, income level etc. These lists are developed based on the residents at a home addresses who have purchased specific merchandise or subscriptions, combined with various types of surveys etc. An example of this list may be to request a count for zip code 67211, 67208… income of 50K per year and above that have children living in the home.

One of the advantages of ordering a consumer list is you cut down on the possibilities of mailing to a home that is very unlikely to want your product. Such as you are selling new heating and air conditioning units for a special price but you mailing was delivered to an entire neighborhood that was built last year so there is no reason they would need to replace their equipment yet. The addressee generally includes the residents first and last name but you would add or CURRENT RESIDENT in case the resident had recently moved.

The postage for this type of list will increase because you are not likely saturating the entire postal carrier route, however, in most cases you will make up for the difference in postage by not spending money on the printing and postage costs of mailing to homes that will not purchase from.

Later this week I will discuss the remaining lists and their advantages & disadvantages. Feel free to email me directly if you have any further questions as well. EMAIL ROBIN FOR MORE INFO

This week’s discussion topic: Door Hangers and Door Hanger Distribution

My name is Robin and I am the General Manager of Adeas Printing. I have been with the company for ten years and am excited to have integrated blogging into our website so I have a way of speaking directly to my current and prospective customers.

I would like to open up some discussion regarding print industry issues and expectations. Our company has years of experience with all aspects of printing from the graphic design stage through delivery of the piece into the customers’ hands or into their mail box. I’m hoping to offer some answers or suggestions to issues my customers have experienced whether it has been an order from our company or another printing company.

This week’s discussion topic:
Door Hangers and Door Hanger Distribution

When distributing traditional die cut (or hole and slit) door hangers in the past, what type of issues have you encountered while distributing them? Do you have any advice or solutions you can offer that have helped or worked better for you?

Please note which style of door hangers (Traditional Die Cut, Band-It, Stick-It or other) you are commenting on and include your city & state in your post. For more information on our door hanger styles visit www.AdeasPrinting.com/door-hangers