Direct Mail & Business Mailing Lists

Last week we discussed Occupant & Consumer Mailing Lists. I want to touch on Business Lists for a moment. I look forward to hearing your feedback so I can share it with the rest of our readers.

Below is a list of the three main types of mailing lists generally provided by commercial list vendors. Knowing more about these list types will help you begin to narrow down the demographic for your final mailing.

> Occupant
> Consumer
> Business

BUSINESS: This list includes addresses for businesses and has many various demographics to choose from. You may request the top contact for each address giving you the name of a person that may be responsible for decision making. Business lists may be separated based on the size of the company, the number of employees, gross sales, etc. Another way to narrow down your list is to request industry specific SIC codes such as Carpet Cleaners or Pizzeria's. Specialty business lists are very informative and may also include only growing businesses or home businesses.

As I have mentioned in some of my other blogs, this type of list will generally increase your postage rate to non-saturation but in certain mailings, it is better to pay a little more postage per piece then to use up your budget mailing to homes or apartments that would most likely never need your services. Increasing your ROI is important & narrowing down your mailing list is one way to do it.

Please email me or post a comment on FACEBOOK, leave a comment on my blog or call me for further discussion. EMAIL ROBIN FOR MORE INFO

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Direct Mail & Consumer Mailing Lists

Yesterday we talked about Direct Mail and Occupant Mailing Lists but today we will discuss consumer lists. I look forward to hearing back from you with your feedback so I can share with the rest of our readers.

Below is a list of the three types of mailing lists that can be provided by commercial list vendors such as ourselves. Knowing more about these list types will help you begin to narrow down the demographics for your final mailing.

> Occupant
> Consumer
> Business


CONSUMER: This list includes addresses based on one or more specified demographics. A demographic is a marketing term used to describe a group you may or may not be your target market. These groups may be separated by age, income, gender, income level etc. These lists are developed based on the residents at a home addresses who have purchased specific merchandise or subscriptions, combined with various types of surveys etc. An example of this list may be to request a count for zip code 67211, 67208… income of 50K per year and above that have children living in the home.

One of the advantages of ordering a consumer list is you cut down on the possibilities of mailing to a home that is very unlikely to want your product. Such as you are selling new heating and air conditioning units for a special price but you mailing was delivered to an entire neighborhood that was built last year so there is no reason they would need to replace their equipment yet. The addressee generally includes the residents first and last name but you would add or CURRENT RESIDENT in case the resident had recently moved.

The postage for this type of list will increase because you are not likely saturating the entire postal carrier route, however, in most cases you will make up for the difference in postage by not spending money on the printing and postage costs of mailing to homes that will not purchase from.

Later this week I will discuss the remaining lists and their advantages & disadvantages. Feel free to email me directly if you have any further questions as well. EMAIL ROBIN FOR MORE INFO