Tuesday, March 23, 2010

Direct Mail & Business Mailing Lists


Last week we discussed Occupant & Consumer Mailing Lists. I want to touch on Business Lists for a moment. I look forward to hearing your feedback so I can share it with the rest of our readers.

Below is a list of the three main types of mailing lists generally provided by commercial list vendors. Knowing more about these list types will help you begin to narrow down the demographic for your final mailing.

> Occupant
> Consumer
> Business

BUSINESS: This list includes addresses for businesses and has many various demographics to choose from. You may request the top contact for each address giving you the name of a person that may be responsible for decision making. Business lists may be separated based on the size of the company, the number of employees, gross sales, etc. Another way to narrow down your list is to request industry specific SIC codes such as Carpet Cleaners or Pizzeria's. Specialty business lists are very informative and may also include only growing businesses or home businesses.

As I have mentioned in some of my other blogs, this type of list will generally increase your postage rate to non-saturation but in certain mailings, it is better to pay a little more postage per piece then to use up your budget mailing to homes or apartments that would most likely never need your services. Increasing your ROI is important & narrowing down your mailing list is one way to do it.

Please email me or post a comment on FACEBOOK, leave a comment on my blog or call me for further discussion. EMAIL ROBIN FOR MORE INFO

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