Direct Mail has always been a great way to get your message to your potential customers. I always get a lot of questions from new customers concerning the purchase of their mailing list and the need of an overall direction to get started. I thought this week we could discuss these questions and maybe get feedback from other customers who have some ideas on the subject as well.
Today I will begin by listing the three types of mailing lists that can be provided by commercial list vendors such as ourselves. Knowing more about these list types will help you begin to narrow down the demographics for your final mailing.
> Occupant
> Consumer
> Business
OCCUPANT: This list includes the address of every occupant (including homes, apartments, businesses, mobile homes, and PO Boxes) in a particular area. It comes pre-sorted and saturated by carrier route and guarantees the maximum postal discounts. You can request this list by zip code, city, or even run a radius around a specific address or zip code. You don't have to include every address in your zip code in your mailing but this could effect your postage rate. For instance if you are a carpet cleaning company you would most likely not want to mail to an apartment complex because the individual apartment residents don't hire carpet cleaning companies. If you order an occupant list you could request the apartments not be included in the count.
An advantage of ordering an occupant lists is they typically cost less than consumer or business lists. The addressee is generally CURRENT RESIDENT or CURRENT OCCUPANT but for an added cost you can request names where available. Another option is to request all the addresses be mailed to the same addressee title that will help connect the recipient with your company or restaurant such as "PIZZA LOVER".
The count report we supply with an occupant list includes valuable information about each carrier route. Median Income and Median Home Value of each route just to name a few. Reviewing this information as you make your decision is very helpful as choosing routes that fit your demographics will help you narrow down your count and save money from sending to homes or businesses that would normally not purchase from you.
Later this week I will discuss the remaining lists and their advantages & disadvantages. Feel free to email me directly if you have any further questions as well. EMAIL ROBIN FOR MORE INFO
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